Please tell us your name and some background about yourself as a Business Owner.
My name is Todd and I’ve owned my business for over 12 years. We’re a chain of remodeling retails stores which also offer design and installation services.
Who is YOUR target audience? (Who do you sell to?)
We target homeowners in particular, females 35-65. We also work with contractors, interior designers and property managers.
Before working with Allie Bloyd Media, what was your process for growing your business and improving marketing efforts?
We were doing TV, asking people for their email at checkout and we would send some emails every now and then.
How would you describe your process for growing your business and improving marketing efforts in one sentence prior to using her marketing services?
I had TV stations help with commercials and had an employee to manage our graphic design and email marketing.
What were the specific challenges you faced growing your business and improving marketing efforts that way?
Not targeting the higher end customer that we wanted, or showing people all of the different levels of products and services that we offered. Their perception of our business wasn’t what we wanted it to be overall. We weren't getting the big projects or regular "leads".
What was the worst part about growing your business and improving marketing efforts before you started working with Allie Bloyd?
It took a lot of time on my part dealing with the TV aspect. I also didn’t have anyone who was a high level marketer so any complex ideas couldn’t be implemented. I understand marketing, but things change so quickly it was hard to keep up or find someone that could actually figure out the steps. Nothing was very trackable, we didn’t generate leads, just tracked foot traffic. Web traffic wasn’t great and our web design didn’t really show anything we offered.
What led you to look for a "better way" for growing your business and improving marketing efforts?
My employee moved, so I started looking for better marketing solutions. I found Allie and she had the knowledge and skills that I was looking for. I decided to give her a try and she’s been working with us ever since.
How long had you been looking for a solution before you found Allie Bloyd?
About 6 months.
How did working with Allie Bloyd Media help you with growing your business online and improve marketing efforts?
Our marketing is completely transformed because of Allie. We have a streamlined, predictable online strategy. We have completely different and substantially better tv commercials. We get our ideal leads daily from Facebook ads, anywhere from 2-7 appointments daily. Our SEO has more than doubled and our website is much more user friendly and informative. It actually shows all the products we have, which are thousands. That in itself is a huge feat. People can shop our site now, which was not even possible before. She’s developed some really powerful content and videos for our audience and her live events blow me away each and every time. We’ve gotten 6 figures in sales from single events.
Was it you who worked directly with her?
Yes, I work directly with Allie.
How did working with Allie Bloyd make / save money?
I don’t have to outsource so many things that I used to have to outsource, like writing, commercial creation or design. She’s made me so much money that her fee is a small drop in the bucket in comparison.
How did working with Allie Bloyd help you save time and / or avoid effort?
I don’t have to manage anything marketing related thanks to Allie’s strategy, direction and solid plans that she’s put in place.
What specific results did you get with Allie Bloyd?
We can attribute millions to her marketing campaigns, I see 6 figure sales from her events. Our email list has grown to nearly 30,000, our facebook likes are over 35,000, our website traffic has almost tripled since she started working with us and we’re seen as an expert in this business. We’ve grown over 15% in one year which I believe is due to most of what she’s done. In our business that is very rare. We’ve adopted messenger marketing using facebook chatbots and grew our subscriber base to about 4,000 in a little over a year. With open rates and such, that’s about the same as having 20,000 email subscribers. We’ve been able to track millions in sales from our facebook ads and online leads. We’ve generated about $5,000,000 worth of leads in a single year.
How long did it take you to get those results?
We started to get results pretty quickly, in terms of branding, web presence, and strategy. She’s been working with us on this for about almost 4 years. Our initial year was getting everything overhauled and ready to take it to the next level. The last 2 years have been all about strategy and growth and now we really focus hard on lead generation.
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