April 4, 2018
Click here to download the Metics PDF!
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CPC is very hard to make a goal out of. In my market, the CPC are very high on average which is expected because of the size of the city. My goal is to get at or below $2 per click. and have my quality score up.
Yes, the goal is based on industry averages, it’s not one solid number that everyone can use, just like a CPL. You have to know your historic numbers and industry averages and build your goals from there.
the video seems to cut off at the end regarding bounce rates. FYI
Yep there was a second video on this page and it looks like it was deleted, so I’ll be getting the ending up shortly!