April 4, 2018
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Man, during the winter season, my CPM on Facebook is about $57.77 which is double what i had in November($37.72 CPM). So i paused my campaigns. Very expensive!!
It’s definitely not linear and you can expect spikes. Winter is typically the most expensive time to advertise, but as long as you are hitting your CPA or CPL goals (which is simply based on remaining profitable) then it’s not advised to shut off your ads. That’s why it’s so important to have this data developed to guide your decision making.