This year, I was blessed enough to be able to attend Funnel Hacker Live, one of the country’s biggest and most exciting marketing conferences for online marketers & business owners.
To sweeten the pot, I decided to go down a day early to to attend a 15 hour Mastermind hosted by 3 of the industry’s top marketers & entrepreneurs.
It. Was. Awesome!
After I got back, I’ve had several clients, friends and business contacts ask me if it was worth it, and what the major takeaways were from the event.
While I had SO many AHA moments, there were a few things that really stood out that I wanted to share, in an effort to help you benefit!
1. Content is more important than ever.
If you’re trying to market in 2019, you better be producing high quality content, and often.
High quality doesn’t mean you need a video production team following you around, or a staff of writers pumping out content 24/7, but you do need a plan, a system, and the right content that your audience will respond to.
It encouraged me to refine my system to develop over a years worth of content in one sitting, allowing myself, my team and my clients to feel as if they never have a content block.
2. Diversify Your Marketing
I’ll be honest, it’s not something I love to hear. I help clients with several marketing mediums and platforms, but I LOVE facebook advertising, and it’s working so well that why would I spend a lot of time seeking other options?
But It’s necessary. Facebook may not be around forever, and if that day comes, you better not have all your eggs in one basket.
That’s why you need video.
You need blogs,
You need an email list that you can market to.
So make sure this year you sticking with what’s working, but you’re building your assets and your presence in other areas in the event that one option becomes obsolete.
3. It’s not always about getting more clients, it’s about selling more to your existing clients.
This can apply to any business. There are a few ways that any business can increase revenue. You can sell to more people, you can increase your prices, you can increase your margins, or you can sell more to the people who are already buying from you.
Typically, the easiest route is to offer more to the people who already know, like, and trust you.
You’ve already done the work to win them over as a client. It’s so much cheaper to sell to an existing client than to acquire a new one.
You can do this by creating new offers, new products or services, and improving your follow up marketing through email or messenger to remain top of mind.
While I learned a million incredible things at FHL 2019, these were the 3 that really stood out.
If you feel like you need help with implementing these systems in your business this year, I’d be happy to jump on a quick call and see if we might be a good fit to help you out.
It’s really easy, just click here: alliebloydmedia.com/breakthrough