In today’s blog, I’m going to discuss quizzes for lead generation, and specifically Interact Quiz! Quizzes are THE number one lead magnet type at the moment. They engage your audience, provide a fun activity for them, provide value, give you some really valuable information about your prospect if done correctly, AND generate mass amounts of leads!
There are many quiz platforms out there, and I’ve used several, but today I’m going to show you exactly how to build a quiz using Interact Quiz, which is my builder of choice. It’s easy to use, has all the features that I need, and works like a charm to drive leads into our marketing ecosystem.
How to Build a Quiz in Interact Quiz:
There are two ways to build a quiz using Interact Quiz Builder. You can start from scratch or use a template. I’m going to show you how to build a quiz using a template, because it’s easy, fun, and is a great way to learn the platform when you’re just getting started. It’s also great because they have several awesome quizzes already built fairly well for the home improvement and interior design industry, which I haven’t seen in many other builders.
Follow these simple steps to build your first quiz in Interact.
Step 1: Choose Quiz Type
You’ll first select “Create New Quiz” on the home page. You can’t miss it. Then, you’ll select the quiz type that best fits your goals. I have ideas for quizzes in all of these categories, but for today, we’re using the Personality quiz type from Interact quiz.
Step 2: Choose Quiz Building Style
Choose to work from a quiz template or from scratch. I recommend new users start with a template to get a feel for the platform. Templates are customizable.
Step 3: Choose Category
For home improvement businesses, we’re choosing Home & Garden.
Step 4: Choose your Quiz Template
Decide which quiz will best fit your needs, or use the exact quiz template!
Step 5: Evaluate Current Template
We’re using the “What’s your bathroom style?” quiz, so we’re going to look at the questions and answers that they have built, and decide if we want to edit them.
Step 6: Edit Questions
Image questions are a great thing to use to for home improvement style quizzes, so take a look at their options and see if you want to switch anything out to fit the end results that you want.
Step 7: Continue Editing
Take a look at the text questions that the template provides and see how you would like to edit them. Maybe you want to change the questions completely or maybe you just want to edit the answer selections.
Step 8: Connecting Answers with Results
On the top right of every question, there is a button that says “Edit Result Correlations”. When you click on it, you’ll see something just like what is shown below. As you can see, each answer is tied to a final result. Some are tied to multiple results. The end results will be the result that had the most answers tied to it. It is an easy drag format. Make sure to do this on all questions if you change the end results, and specifically the questions in which you change possible answers to make sure they still match up correctly.
Step 9: Edit Results
You can do this at the very beginning if you want to completely change the results, but if you like the results that the template provides, you can simply do this at the end. You’ll just want to decided if you want to change images, verbiage, and link the call to action as well as change the text that it uses on the button. This is the place to PROVIDE YOUR SOLUTION. If you’re a remodeler, offer a free bathroom design consultation and link to your landing page.
Step 10: Decide how you’ll promote
Where is your quiz going to be promoted? I suggest you use ALL the options for maximum results, but you’ll choose 1 at a time to get it set up. You can use the direct link in blogs or emails, and the others are pretty self explanatory. The website options are great ways to take traffic from visitors to subscribers.
Step 11: Get it out there!
I selected to promote my quiz in a Facebook ad. After selecting this option, it shows me how my quiz will look and gives me the link to use, as well as gives me setup instructions on how to track conversions.
There you have it! Interact Quiz provides an awesome platform to build quizzes that will further your brand and drive leads! Look out for our next post on how to create a quiz from scratch! Click here to take the quiz and see for yourself how cool it is!
Want to learn more about how to market your remodeling business? Check out my complete marketing training program for home improvement, home service and real estate professionals, “Remodel Your Marketing”, at alliebloydmedia.com/remodel-your-marketing!
Written By: Allie Bloyd