February 2019 - Allie Bloyd Media

Quizzes are one of the best ways that home improvement or remodeling businesses can grow their email lists, engage their audience, and add a little fun to their social media or web assets!

A quiz will allow to do 2 things:

Allow your audience to self identify as a potential customer by simply taking the quiz
Allow you to diagnose and prescribe a solution for your prospects problem on a personal level.

Both of these help your online marketing efforts substantially.

The question I often get asked is, HOW would I go about writing a quiz? It seems complicated and time consuming. Is it really that difficult?

The answer is NO! It’s not that hard if you have a plan going in. Quizzes are hugely beneficial, but if done the wrong way, you’ll waste your time, so I’ll cover the 6 easy steps you can take to create an engaging quiz in no time at all!

How To Create A Quiz

Step 1: Deciding on your topic

This is the single most important step in the quiz creation process. A quiz won’t help your online marketing efforts if no one wants to take it. There are three types of quizzes that perform the best:

The “Killer” Quiz – What’s your downfall, what’s your worst quality, etc.
The Graded Quiz – Ex: How Good of a DIYer are you? Get your score!
The Identity Quiz – What’s your bathroom design style, what HGTV personality are you?

Putting your quiz in one of those 3 categories is usually a good idea. These have been proven to be the most clicked on and most popular.

Then, you want to decide what what product or service your quiz will be about. I would always choose the option with the highest potential, highest interest and/or highest margin. You want to sell people something via your quiz. You want to make it as easy as possible to do that.

If you’re a kitchen remodeler, you could do it about kitchen remodeling as a whole, or about kitchen cabinets specifically. The choice is yours. You can always create more over time, so no pressure!

The final step in picking your topic is to make a list of your customers most asked questions. Try and find a question that you could “answer” or address with your quiz.

Step 2: Picking your platform

The second step is which quiz maker will you use for your online quizzes. I have two favorites:

InteractQuiz
Thrive Quiz Builder

Both of these quiz building tools are easy to use and will give you a great end result. Creating a quiz can be easy, you just need the right tool to start you off on the right foot.

Step 3: Creating Your Offers

Your quiz needs to be designed to SELL YOUR PRODUCTS AND SERVICES! Do not forget this. So the question is, what can you offer your your audience related to your quiz topic. Now, don’t forget, your product or service is NOT your offer (see my last blog if you need to read up on this!).

For instance, if you’re doing a quiz on kitchen remodeling, you could have a loss leader: Free sink base cabinet, you could have a gated content offer: A step by step kitchen remodeling video series, kitchen remodeling webinar or live event, or a product preview offer such as free kitchen design or a free estimate. Map these out first.

Step 4: Crafting Your Outcomes

Now that you know what you want to offer your audience, you need to create your outcomes. You do this before ever deciding on your questions.

If we’re using the offers above:

Kitchen remodeling video series
Free Sink Base Cabinet
Free Kitchen Design or Installation Quote

What types of outcomes could we create to fit within these offers?

If your quiz is a scored quiz on Kitchen Remodeling DIY skills “Are you Ready For a DIY kitchen remodel? Get Your Readiness Score Here!”, then, you need to build levels of readiness as your outcomes.

“You’re READY to take on a DIY Kitchen Remodel!” This could be an offer for a free sink base cabinet. Because they can install the products themselves, they just need to buy the products. People never just need 1 sink base cabinet. It needs to match the rest of your cabinets, so getting this free sink base can lead to an entire cabinet and/or countertop purchase. This offer will vary depending on if you sell products or just install, but you get the idea.
“You’re not quite ready for a DIY remodel, you need some more info!” This offer would be your event, webinar or training series. This could get you an email subscriber to continue to market to, or build a strong trust and connection so that they use your products or services.
“You’re not a good fit for a DIY Remodel” This could be free design services or install quote. They are NOT a good fit to do it themselves, so an obvious next step is for you to do it for them!

See how that works?

Step 5: Building Your Questions

Now that you have your offers and your outcomes, you need to build questions that will address each of the outcomes. I suggest that for people just starting out, you have the same number of answer options per answer question as you do outcomes, so for this example, 3 options.

Then, you need to lump your topic into “buckets”. Anything that you find important in this topic or category should be included.

Examples of “Buckets” for DIY Kitchen Remodeling:

Power Tools
Design and Layout
Project Management
Budgeting
Working with Pros such as electric and plumbing
Knowledge of Building Codes

You can break a few of them down into one or two sub categories if you feel it will have a big impact on determining the outcome. A good quiz is usually 8-15 questions max. You don’t want it to be too long or short, just enough to give you the outcome that is most accurate.

Example Question:

How much experience do you have with power tools?

A. I have a lot of experience – TIED TO OUTCOME 1 – YOU’RE READY!

B. I’ve used them, but I don’t feel 100% Comfortable – TIED TO OUTCOME 2, NOT QUITE READY

C. I’ve never really used them – TIED TO OUTCOME C – NOT A GOOD FIT FOR DIY

It’s that easy.

Step 6: Mapping

Now, it’s time to map your questions to your outcomes. You can do this within your quiz maker tool. Each tool will do this slightly differently, but overall its an easy process.

Your next steps

You’ve successfully found out how to create online quizzes for your home improvement business! Trust me, this could do wonders for your audience and lead generation efforts. Now, the only thing you need to worry about is…

How do you get people to your quiz?

The best ways to do this are through social media marketing and SEO. If you’re experienced in these areas, then you’re all set!

If you’d like to talk to someone who’s experienced in marketing for home improvement and remodeling businesses, I’d love to help drive traffic to your website, your quiz, and generate new leads for your business! Visit alliebloydmedia.com to learn more about how I can help!

CHOOSING THE RIGHT FACEBOOK AD OBJECTIVE

Hi guys Allie Boyd here, and if you’re watching this video I can only assume it’s because you want to understand Facebook ad objectives.

Facebook ad objectives are the first step in creating your Facebook Ads, so you really need to understand the differences, when you would want to use one over the other, and how they kind of work to deliver your ad to the right people, so I’m gonna go through all of these with you!

I’m going to tell you some of the do’s and don’ts and my personal experience in running Facebook Ads that have been really, really successful.

So as you can see, you’ve got three columns: awareness, consideration, and conversion. It goes back to the entire marketing funnel, which is cold traffic, warm traffic, and hot traffic.

You’ve got awareness for your cold, consideration for your warm, and conversion for your hot.

TYPES OF OBJECTIVES IN FACEBOOK ADS MANAGER

BRAND AWARENESS OBJECTIVE

So under awareness you’ve got brand awareness. The metric that’s going to be used to determine the effectiveness of brand awareness is “ad recall lift”. So this is not something that I personally believe is really easy for Facebook to track, but that is the metric they’re gonna give you. What’s cool about brand awareness for local businesses is you can actually have a “Call Now” button on your ad that will go directly to your phone number. It is the only ad objective that allows you to do that, so that’s what makes it unique.

REACH OBJECTIVE

Reach is simply going to help you get out to the most people possible.

TRAFFIC

Under consideration we’ve got traffic, so this is going to be clicks to your website, landing page views, things like that – getting someone to your external page.

ENGAGEMENT

Engagement is going to be an ad or a post looking for likes, clicks, and shares. This can be very, very powerful, even if your goal is conversions. You could end up using the engagement objective and get a better result in many instances.

APP INSTALLS

App installs. This is going to be for people trying to sell apps. I never really use it it’s not something that me or my clients will ever need, at least not at this point, so don’t know a ton about it, nor do I really think I need to.

VIDEO VIEWS

Video Views. This is another powerful consideration objective. Honestly it could go in the awareness column as well because you’re just looking to get your video out to as many people as possible who could watch it.

You can use this as your cold traffic ad. It’s gonna build your warm audiences really quickly. You can get one, two, three cent video views. What you’re then gonna do is going to create audiences based on people who have watched 25%, 50%, or 75%, so that you can target them later with offers based on what your video is about.

Video views is something I use all the time. I highly encourage it for newer advertisers to start building their warm audiences quickly, so create a really educational helpful video and get started!

LEAD GENERATION

Lead generation is going to be for lead forms. This is a form that they click on and it opens directly in facebook. It’s going to auto populate with their personal information and you can add some custom questions. It’s really great for a lot of local businesses, however the downfall is that sometimes your quality of lead could be lower because if the email address that Facebook has on file for you is not the email you currently use, if you don’t manually change that, you’re goint to be giving the advertiser a bad email address. That is really kind of the only thing that I’ve seen with that is that the leads can sometimes be a little bit lower quality. But it really depends, so you just need to test it out.

MESSAGES

Messages is one of my favorite objectives! I love using messenger marketing .Connecting my ads directly to messenger is really powerful. This is going to be for a JSON ad, this could be a click to message ad, so you are just looking for people who want to communicate with your business.

Only do this if you have an action for them once they get to messenger, don’t just let them click to messenger and decide what they want to say. You want to prompt them, you want to tell them what they need to message or comment or click on. There’s a lot that goes into that, but it’s a great objective to use.

CONVERSIONS

Then you’ve got conversions. Conversions are going to be something like someone’s signing up for an estimate, signing up for an appointment, a webinar, an event, making a purchase, etc. These are all conversions. Facebook needs about 50 conversions per week to really optimize for this, so if you don’t have the budget for that or if this is a higher dollar product and you’re not going to get 50 conversions a week, it’s probably best to use something like traffic or even engagement (even potentially reach). Even though your goal is conversion, you can use other objectives to still achieve that goal. It all depends on your business, your budget, your product, and your audience at the end of the day.

CATALOG SALES

Catalog sales is going to be used for retailers or e-commerce businesses. This is going to be for dynamic product ads. It’s gonna pull in your product catalog and show the offerings to people and allow them to buy.

STORE VISITS

Store visits is something that’s really exciting! It’s not rolled out worldwide yet, only select advertisers have access to it. Unfortunately I don’t have access to it yet, so I’m just patiently waiting until that day. It’s basically going to allow you to do what you can do with AdWords, which is track people who’ve engaged with your ad that come into your physical location. This is insanely powerful for bricks and mortar locations and businesses. I will be definitely using that a lot when I’m able to really track it.

CONCLUSION

So that is an overview of marketing objectives and Facebook Ads! Ultimately, you always want to begin with the end in mind. If your goal is to get sales, you need to start testing with conversions, traffic, engagement, and reach. You don’t know which one’s gonna perform better, so test them out!

You can easily a/b test, so just don’t assume that you’re using the right one. However, you can still plan it from the beginning so that you have a better shot of actually achieving your goal.

That’s all I have for today! If you liked this article and video, please comment, share, and subscribe to get a lot more information on Facebook ads, messenger marketing, email marketing, and online marketing as a whole.

I specialize in the home improvement and real estate industry and I’m passionate about sharing my information and I’m glad I was able to help you here today!