March 2020
Where To Focus First When Using Facebook and Instagram Ads For Your Local Business
Where to focus first This is a question I get often. Most local businesses have no idea where to focus first when it comes to optimizing or fixing their ads. They spend their time worrying about tweaking and optimizing the wrong things and never are able to focus and establish why things are or are not working. Your ad has
How to Properly Utilize Facebook and Instagram Ads Strategy for Your Local Business
Over the years, I’ve had to create an effective ad strategy for local businesses in order to get my employers, then clients, then students, the results they were looking for in terms of ROI. This led me to create the AB3 Ad Method (AB = Allie Bloyd). These different ads levels correspond with not only the awareness levels and the
How Local Businesses Should Budget For Marketing
I want you to think about omnipresence in marketing if you’re a local business looking to make an impact. This doesn’t mean you have to be everywhere. But it does mean that you need to be hitting people from a variety of angles. You may have a larger marketing budget and you’re doing TV advertising or radio advertising or trade
The Disease of Addiction and Our Epidemic Response: A Thoughtful Comparison
To preface this post, I’ll just say that this is not written to downplay our current pandemic in any way. I am self-quarantining and have been for nearly 2 weeks. I didn’t even go out of the house for my 30th birthday last week! I also have no doubt that this virus is real. However, it doesn’t mean that there
Local Business Ad Strategies: Leveraging Buying Cycles and Awareness Levels
As a local business, your ad strategy won’t be successful (or nearly as successful) if you’re not using the length of the buying cycle and awareness levels to build your ad strategy. This is what I use to craft the types of ads that we would be shown to a local audience for any industry or any market. The most
4 Things Local Business Should Focus On When Using Paid Ads
Why do local business need to leverage social media and more specifically paid ads on social in 2020? There are a variety of reasons, But number one, you need to be marketing aggressively if you want to stay relevant. You’re also in a local community where building relationships are very important and I think there’s no better way than social
Local businesses and Covid-19: How to survive or thrive in uncertain times
I hate to jump on the bandwagon here, but my clients, students, friends and referral partners are all anxious about what this “Corona lockdown” means for us. The good news is that there are things you can do to continue business growth if you keep calm and play your cards right. Tips for local businesses to weather the Covid-19 storm
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