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Allie Bloyd Media

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Allie Bloyd Media

Month: March 2020

Where To Focus First When Using Facebook and Instagram Ads For Your Local Business
Facebook Ads

Where To Focus First When Using Facebook and Instagram Ads For Your Local Business

Byalliebloyd March 30, 2020April 2, 2020

Where to focus first This is a question I get often. Most local businesses have no idea where to focus first when it comes to optimizing or fixing their ads. They spend their time worrying about tweaking and optimizing the wrong things and never are able to focus and establish why things are or are…

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How to Properly Utilize Facebook and Instagram Ads Strategy for Your Local Business
Advertising

How to Properly Utilize Facebook and Instagram Ads Strategy for Your Local Business

Byalliebloyd March 30, 2020April 2, 2020

Over the years, I’ve had to create an effective ad strategy for local businesses in order to get my employers, then clients, then students, the results they were looking for in terms of ROI. This led me to create the AB3 Ad Method (AB = Allie Bloyd). These different ads levels correspond with not only…

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How Local Businesses Should Budget For Marketing
Marketing

How Local Businesses Should Budget For Marketing

Byalliebloyd March 27, 2020April 2, 2020

I want you to think about omnipresence in marketing if you’re a local business looking to make an impact. This doesn’t mean you have to be everywhere. But it does mean that you need to be hitting people from a variety of angles. You may have a larger marketing budget and you’re doing TV advertising…

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Local Business Ad Strategies: Leveraging Buying Cycles and Awareness Levels
Local business

Local Business Ad Strategies: Leveraging Buying Cycles and Awareness Levels

Byalliebloyd March 26, 2020March 26, 2020

As a local business, your ad strategy won’t be successful (or nearly as successful) if you’re not using the length of the buying cycle and awareness levels to build your ad strategy. This is what I use to craft the types of ads that we would be shown to a local audience for any industry…

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4 Things Local Business Should Focus On When Using Paid Ads
Local business

4 Things Local Business Should Focus On When Using Paid Ads

Byalliebloyd March 25, 2020March 27, 2020

Why do local business need to leverage social media and more specifically paid ads on social in 2020? There are a variety of reasons, But number one, you need to be marketing aggressively if you want to stay relevant. You’re also in a local community where building relationships are very important and I think there’s…

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Local businesses and Covid-19: How to survive or thrive in uncertain times
Local business

Local businesses and Covid-19: How to survive or thrive in uncertain times

Byalliebloyd March 15, 2020March 23, 2020

I hate to jump on the bandwagon here, but my clients, students, friends and referral partners are all anxious about what this “Corona lockdown” means for us. The good news is that there are things you can do to continue business growth if you keep calm and play your cards right. Tips for local businesses…

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  • About
  • Local Marketing Options
    • Done-For-You Agency Services
    • Local Marketing Mastery Group Program
    • Remodeling Event Accelerator – Seminars for Remodelers
    • Local Marketing Course
    • Social For Local Membership Site
  • Freebies
    • FREE 5-Day Challenge
    • Two Comma Club Strategy PDF
    • Facebook Ads Ultimate Jumpstart Pack
    • QUIZ: Is your Local Business Ready For Digital Marketing?
    • Listen To My Perpetual Traffic Episode!
  • Marketing Ink Podcast
  • Blog
  • Contact