Month: May 2020

How to Create an Effective Offer for Your Local Business – Part 1

Byalliebloyd May 17, 2020June 17, 2020

What is an offer, exactly, and why is it so important to your marketing? First off, The right audience will never buy the wrong offer. It doesn’t matter how good your audience targeting is. It doesn’t matter how good your copy and your creative are, or how well your destinations convert. What matters most is…

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Understanding Traffic Temperatures in Local Business Marketing

Byalliebloyd May 13, 2020May 13, 2020

In digital marketing, there are three levels of traffic, which we call traffic temperatures. This refers to the level of familiarity that they have with you and your business. Because of this, they need to be spoken to in a way that reflects that. There are different audiences and goals for each temperature, which will…