May 2020
17
May
How to Create an Effective Offer for Your Local Business – Part 1
What is an offer, exactly, and why is it so important to your marketing? First off, The right audience will never buy the wrong offer. It doesn’t matter how good your audience targeting is. It doesn’t matter how good your copy and your creative are, or how well your destinations convert. What matters most is that the offer is something
13
May
Understanding Traffic Temperatures in Local Business Marketing
In digital marketing, there are three levels of traffic, which we call traffic temperatures. This refers to the level of familiarity that they have with you and your business. Because of this, they need to be spoken to in a way that reflects that. There are different audiences and goals for each temperature, which will guide your advertising as a
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