August 2020

12
Aug

Facebook Experiment: A Tool In Testing Facebook Ads

Q: A lot of our audience members are navigating Facebook ads for the first time. Can you please do a top-level walkthrough of each of the elements found in the new Experiments section — What are the tests it replaces or combines? What information do they provide? Why is that useful? A: THEY DO NOT APPLY TO PAST CAMPAIGNS OR

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2
Aug

Facebook Shops: What You Need To Know

Q: In the official announcement for Shops, Facebook says, “Creating a Facebook Shop is free and simple…” However, coverage by TechCrunch quotes Facebook’s vice president of ads, Dan Levy, saying: “…that while the company will charge “small fees” on each purchase, the real monetization will come from driving more advertising. https://techcrunch.com/2020/05/19/facebook-shops/ Which is it — free or fee? A: This

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