Over the years, I’ve had to create an effective ad strategy for local businesses in order to get my employers, then clients, then students, the results they were looking for in terms of ROI. This led me to create the AB3 Ad Method (AB = Allie Bloyd).
These different ads levels correspond with not only the awareness levels and the buying cycle but also the traffic temperatures.
Level 1: Educate Level
With the right type of ads strategy and content, you are going to be able to make a big impact and develop a very large warm audience on social media.
Level 2: Offer Level
This should focus on conversions here and we want to make sure that we’re either
Getting someone to claim our offer
They’re going to come into our physical location
This level is people typically from that offer level that have not converted yet. They are potentially people who have converted that you want to continue to show your ads in an effort to solidify that you are the best choice in their minds. You are simply telling them that this was a good decision, to overcome the objections or so they may have to actually take that next step in terms of turning into a sale.
All three levels are essential!
I have come across very few local businesses that don’t need these three levels in ads strategy.
So what happens a lot of times is that businesses will do one level, but not all of them and when things aren’t working the way they want them to work, they feel like the whole platform isn’t working but really it’s just them.
Maybe they’re just putting out good content and wondering why they’re not seeing a lot of leads, but this level isn’t necessarily designed to get leads. It can, but they’re not going to be super consistent and that’s really not even the focus of the ads themselves.
A lot of other businesses are simply doing the offer level. But they’re sending it to all cold traffic. They have no audience-building strategy. Everyone that sees their offer but is really unfamiliar with who they are, meaning it’s going to be a pretty HARD SELL to get them to take that next step.
Have questions? Drop them below. Want to talk about working together? Visit alliebloydmedia.com/local-call to schedule a time to talk!