Blog

25
Jun

How To Create An Effective Offer For Your Local Business Part 2

We have talked about the right offer in the first part of this blog. Today. We will talk about two more offers that can help you with marketing for your local business. Free or Discounted Introductory Offer An example would be a laundry delivery service that I’m working with. They need a good offer. Clean laundry is something that people

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17
May

How to Create an Effective Offer for Your Local Business – Part 1

What is an offer, exactly, and why is it so important to your marketing? First off, The right audience will never buy the wrong offer. It doesn’t matter how good your audience targeting is. It doesn’t matter how good your copy and your creative are, or how well your destinations convert. What matters most is that the offer is something

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13
May

Understanding Traffic Temperatures in Local Business Marketing

In digital marketing, there are three levels of traffic, which we call traffic temperatures. This refers to the level of familiarity that they have with you and your business. Because of this, they need to be spoken to in a way that reflects that. There are different audiences and goals for each temperature, which will guide your advertising as a

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15
Apr

How To Set Clear Goals when Marketing Your Local Business

There is one question all local business should ask before starting to run paid ads on Facebook, Instagram or any other platform: What are your goals? Your goals are very important to establish early on. Is your goal to drive leads? Do you want to get purchases? Is it foot traffic? Would you go for brand awareness? You also want

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30
Mar

Where To Focus First When Using Facebook and Instagram Ads For Your Local Business

Where to focus first This is a question I get often. Most local businesses have no idea where to focus first when it comes to optimizing or fixing their ads. They spend their time worrying about tweaking and optimizing the wrong things and never are able to focus and establish why things are or are not working. Your ad has

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30
Mar

How to Properly Utilize Facebook and Instagram Ads Strategy for Your Local Business

Over the years, I’ve had to create an effective ad strategy for local businesses in order to get my employers, then clients, then students, the results they were looking for in terms of ROI. This led me to create the AB3 Ad Method (AB = Allie Bloyd). These different ads levels correspond with not only the awareness levels and the

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27
Mar

How Local Businesses Should Budget For Marketing

I want you to think about omnipresence in marketing if you’re a local business looking to make an impact. This doesn’t mean you have to be everywhere. But it does mean that you need to be hitting people from a variety of angles. You may have a larger marketing budget and you’re doing TV advertising or radio advertising or trade

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26
Mar

The Disease of Addiction and Our Epidemic Response: A Thoughtful Comparison

To preface this post, I’ll just say that this is not written to downplay our current pandemic in any way. I am self-quarantining and have been for nearly 2 weeks. I didn’t even go out of the house for my 30th birthday last week! I also have no doubt that this virus is real. However, it doesn’t mean that there

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26
Mar

Local Business Ad Strategies: Leveraging Buying Cycles and Awareness Levels

As a local business, your ad strategy won’t be successful (or nearly as successful) if you’re not using the length of the buying cycle and awareness levels to build your ad strategy. This is what I use to craft the types of ads that we would be shown to a local audience for any industry or any market. The most

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25
Mar

4 Things Local Business Should Focus On When Using Paid Ads

Why do local business need to leverage social media and more specifically paid ads on social in 2020? There are a variety of reasons, But number one, you need to be marketing aggressively if you want to stay relevant. You’re also in a local community where building relationships are very important and I think there’s no better way than social

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