Blog

12
Sep

Local Business Marketing On Social Platforms and ROI

There’s really a variety of reasons why it is difficult for local business marketing to make a profit on social platforms. The biggest thing that I’ve seen over the last eight years in my work with local businesses is, “number one they have a more limited budget. Even the larger local companies tend to just spend a little less than

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12
Aug

Facebook Experiment: A Tool In Testing Facebook Ads

Q: A lot of our audience members are navigating Facebook ads for the first time. Can you please do a top-level walkthrough of each of the elements found in the new Experiments section — What are the tests it replaces or combines? What information do they provide? Why is that useful? A: THEY DO NOT APPLY TO PAST CAMPAIGNS OR

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2
Aug

Facebook Shops: What You Need To Know

Q: In the official announcement for Shops, Facebook says, “Creating a Facebook Shop is free and simple…” However, coverage by TechCrunch quotes Facebook’s vice president of ads, Dan Levy, saying: “…that while the company will charge “small fees” on each purchase, the real monetization will come from driving more advertising. https://techcrunch.com/2020/05/19/facebook-shops/ Which is it — free or fee? A: This

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25
Jun

How To Create An Effective Offer For Your Local Business Part 2

We have talked about the right offer in the first part of this blog. Today. We will talk about two more offers that can help you with marketing for your local business. Free or Discounted Introductory Offer An example would be a laundry delivery service that I’m working with. They need a good offer. Clean laundry is something that people

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17
May

How to Create an Effective Offer for Your Local Business – Part 1

What is an offer, exactly, and why is it so important to your marketing? First off, The right audience will never buy the wrong offer. It doesn’t matter how good your audience targeting is. It doesn’t matter how good your copy and your creative are, or how well your destinations convert. What matters most is that the offer is something

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13
May

Understanding Traffic Temperatures in Local Business Marketing

In digital marketing, there are three levels of traffic, which we call traffic temperatures. This refers to the level of familiarity that they have with you and your business. Because of this, they need to be spoken to in a way that reflects that. There are different audiences and goals for each temperature, which will guide your advertising as a

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15
Apr

How To Set Clear Goals when Marketing Your Local Business

There is one question all local business should ask before starting to run paid ads on Facebook, Instagram or any other platform: What are your goals? Your goals are very important to establish early on. Is your goal to drive leads? Do you want to get purchases? Is it foot traffic? Would you go for brand awareness? You also want

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30
Mar

Where To Focus First When Using Facebook and Instagram Ads For Your Local Business

Where to focus first This is a question I get often. Most local businesses have no idea where to focus first when it comes to optimizing or fixing their ads. They spend their time worrying about tweaking and optimizing the wrong things and never are able to focus and establish why things are or are not working. Your ad has

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30
Mar

How to Properly Utilize Facebook and Instagram Ads Strategy for Your Local Business

Over the years, I’ve had to create an effective ad strategy for local businesses in order to get my employers, then clients, then students, the results they were looking for in terms of ROI. This led me to create the AB3 Ad Method (AB = Allie Bloyd). These different ads levels correspond with not only the awareness levels and the

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27
Mar

How Local Businesses Should Budget For Marketing

I want you to think about omnipresence in marketing if you’re a local business looking to make an impact. This doesn’t mean you have to be everywhere. But it does mean that you need to be hitting people from a variety of angles. You may have a larger marketing budget and you’re doing TV advertising or radio advertising or trade

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