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How to Properly Utilize Facebook and Instagram Ads Strategy for Your Local Business
Advertising

How to Properly Utilize Facebook and Instagram Ads Strategy for Your Local Business

Byalliebloyd March 30, 2020April 2, 2020

Over the years, I’ve had to create an effective ad strategy for local businesses in order to get my employers, then clients, then students, the results they were looking for in terms of ROI. This led me to create the AB3 Ad Method (AB = Allie Bloyd). These different ads levels correspond with not only…

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How Local Businesses Should Budget For Marketing
Marketing

How Local Businesses Should Budget For Marketing

Byalliebloyd March 27, 2020April 2, 2020

I want you to think about omnipresence in marketing if you’re a local business looking to make an impact. This doesn’t mean you have to be everywhere. But it does mean that you need to be hitting people from a variety of angles. You may have a larger marketing budget and you’re doing TV advertising…

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Local Business Ad Strategies: Leveraging Buying Cycles and Awareness Levels
Local business

Local Business Ad Strategies: Leveraging Buying Cycles and Awareness Levels

Byalliebloyd March 26, 2020March 26, 2020

As a local business, your ad strategy won’t be successful (or nearly as successful) if you’re not using the length of the buying cycle and awareness levels to build your ad strategy. This is what I use to craft the types of ads that we would be shown to a local audience for any industry…

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4 Things Local Business Should Focus On When Using Paid Ads
Local business

4 Things Local Business Should Focus On When Using Paid Ads

Byalliebloyd March 25, 2020March 27, 2020

Why do local business need to leverage social media and more specifically paid ads on social in 2020? There are a variety of reasons, But number one, you need to be marketing aggressively if you want to stay relevant. You’re also in a local community where building relationships are very important and I think there’s…

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Local businesses and Covid-19: How to survive or thrive in uncertain times
Local business

Local businesses and Covid-19: How to survive or thrive in uncertain times

Byalliebloyd March 15, 2020March 23, 2020

I hate to jump on the bandwagon here, but my clients, students, friends and referral partners are all anxious about what this “Corona lockdown” means for us. The good news is that there are things you can do to continue business growth if you keep calm and play your cards right. Tips for local businesses…

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Allie Bloyd Featured on Digital Marketer’s Perpetual Traffic!
Uncategorized

Allie Bloyd Featured on Digital Marketer’s Perpetual Traffic!

Byalliebloyd April 8, 2019November 10, 2019

“You are a Complete Powerhouse. What a Wealth of Knowledge you just shared!” – Molly Pittman On Tuesday, I checked something major off of my bucket list. I was a featured guest on my very favorite podcast, which happens to be one of the top Facebook Ads Podcasts in the WORLD! One of the hosts,…

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The 3 Key Things I Learned from Funnel Hacking Live 2019
Marketing

The 3 Key Things I Learned from Funnel Hacking Live 2019

Byalliebloyd April 3, 2019April 8, 2019

This year, I was blessed enough to be able to attend Funnel Hacker Live, one of the country’s biggest and most exciting marketing conferences for online marketers & business owners. To sweeten the pot, I decided to go down a day early to to attend a 15 hour Mastermind hosted by 3 of the industry’s…

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How Do I Create an Online Quiz for My Business?
Content | Facebook Ads | Home Improvement Advertising | Social Media

How Do I Create an Online Quiz for My Business?

Byalliebloyd February 24, 2019February 24, 2019

Quizzes are one of the best ways that home improvement or remodeling businesses can grow their email lists, engage their audience, and add a little fun to their social media or web assets! A quiz will allow to do 2 things: Allow your audience to self identify as a potential customer by simply taking the…

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How To Choose The Right Facebook Ad Objective
Facebook Ads | Social Media

How To Choose The Right Facebook Ad Objective

Byalliebloyd February 9, 2019February 9, 2019

CHOOSING THE RIGHT FACEBOOK AD OBJECTIVE Hi guys Allie Boyd here, and if you’re watching this video I can only assume it’s because you want to understand Facebook ad objectives.  Facebook ad objectives are the first step in creating your Facebook Ads, so you really need to understand the differences, when you would want to…

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QUIZ: How Ready is Your Home Improvement Business For Digital Marketing?
Home Improvement Advertising | Marketing | Social Media

QUIZ: How Ready is Your Home Improvement Business For Digital Marketing?

Byalliebloyd January 21, 2019

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  • About
  • Local Marketing Options
    • Done-For-You Agency Services
    • Local Marketing Mastery Group Program
    • Remodeling Event Accelerator – Seminars for Remodelers
    • Local Marketing Course
    • Social For Local Membership Site
  • Freebies
    • FREE 5-Day Challenge
    • Two Comma Club Strategy PDF
    • Facebook Ads Ultimate Jumpstart Pack
    • QUIZ: Is your Local Business Ready For Digital Marketing?
    • Listen To My Perpetual Traffic Episode!
  • Marketing Ink Podcast
  • Blog
  • Contact