As a local business, your ad strategy won’t be successful (or nearly as successful) if you’re not using the length of the buying cycle and awareness levels to build your ad strategy. This is what I use to craft the types of ads that we would be shown to a local audience for any industry or any market. The most
Why do local business need to leverage social media and more specifically paid ads on social in 2020? There are a variety of reasons, But number one, you need to be marketing aggressively if you want to stay relevant. You’re also in a local community where building relationships are very important and I think there’s no better way than social
I hate to jump on the bandwagon here, but my clients, students, friends and referral partners are all anxious about what this “Corona lockdown” means for us. The good news is that there are things you can do to continue business growth if you keep calm and play your cards right. Tips for local businesses to weather the Covid-19 storm
“You are a Complete Powerhouse. What a Wealth of Knowledge you just shared!” – Molly Pittman On Tuesday, I checked something major off of my bucket list. I was a featured guest on my very favorite podcast, which happens to be one of the top Facebook Ads Podcasts in the WORLD! One of the hosts, Molly Pittman, is someone I’ve
This year, I was blessed enough to be able to attend Funnel Hacker Live, one of the country’s biggest and most exciting marketing conferences for online marketers & business owners. To sweeten the pot, I decided to go down a day early to to attend a 15 hour Mastermind hosted by 3 of the industry’s top marketers & entrepreneurs. It.
Quizzes are one of the best ways that home improvement or remodeling businesses can grow their email lists, engage their audience, and add a little fun to their social media or web assets! A quiz will allow to do 2 things: Allow your audience to self identify as a potential customer by simply taking the quiz Allow you to diagnose
CHOOSING THE RIGHT FACEBOOK AD OBJECTIVEHi guys Allie Boyd here, and if you’re watching this video I can only assume it’s because you want to understand Facebook ad objectives. Facebook ad objectives are the first step in creating your Facebook Ads, so you really need to understand the differences, when you would want to use one over the other, and how
Today, we’ll discuss creating marketing offers for home improvement businesses. An issue I see with many home improvement retailers, dealers or businesses is the lack of creating entry point offers for their clients. This makes it very difficult to gain traction with social media or online marketing. Do you know the difference between your product or service and your offer?
I’ve spent many years in home improvement advertising, and there is one underlying strategy that has worked time and time again. This strategy generates consistent high value remodeling leads and sales. The strategy I’m talking about is Education Based Marketing. Education can be used in virtually any advertising medium to help increase brand awareness, lead generation and ultimately drive sales.