What is an offer, exactly, and why is it so important to your marketing? First off, The right audience will never buy the wrong offer. It doesn’t matter how good your audience targeting is. It doesn’t matter how good your copy and your creative are, or how well your destinations convert. What matters most is that the offer is something
Over the years, I’ve had to create an effective ad strategy for local businesses in order to get my employers, then clients, then students, the results they were looking for in terms of ROI. This led me to create the AB3 Ad Method (AB = Allie Bloyd). These different ads levels correspond with not only the awareness levels and the
Today, we’ll discuss creating marketing offers for home improvement businesses. An issue I see with many home improvement retailers, dealers or businesses is the lack of creating entry point offers for their clients. This makes it very difficult to gain traction with social media or online marketing. Do you know the difference between your product or service and your offer?
In today’s blog, I’m going to discuss quizzes for lead generation, and specifically Interact Quiz! Quizzes are THE number one lead magnet type at the moment. They engage your audience, provide a fun activity for them, provide value, give you some really valuable information about your prospect if done correctly, AND generate mass amounts of leads! There are many quiz
We’re more than halfway through 2017 and marketers already are looking ahead to 2018 to determine the New Year’s direction for their digital marketing campaigns. Many are wondering if they should stay the course they charted in 2017 or make changes. Here are six developing digital marketing trends to consider, both for the rest of the year and beyond. Personalized