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Allie Bloyd Media

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Allie Bloyd Media

Facebook Ads

Facebook Experiment: A Tool In Testing Facebook Ads
Facebook Ads

Facebook Experiment: A Tool In Testing Facebook Ads

Byalliebloyd August 12, 2020

Q: A lot of our audience members are navigating Facebook ads for the first time. Can you please do a top-level walkthrough of each of the elements found in the new Experiments section — What are the tests it replaces or combines? What information do they provide? Why is that useful? A: THEY DO NOT…

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Understanding Traffic Temperatures in Local Business Marketing
Facebook Ads

Understanding Traffic Temperatures in Local Business Marketing

Byalliebloyd May 13, 2020May 13, 2020

In digital marketing, there are three levels of traffic, which we call traffic temperatures. This refers to the level of familiarity that they have with you and your business. Because of this, they need to be spoken to in a way that reflects that. There are different audiences and goals for each temperature, which will…

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Where To Focus First When Using Facebook and Instagram Ads For Your Local Business
Facebook Ads

Where To Focus First When Using Facebook and Instagram Ads For Your Local Business

Byalliebloyd March 30, 2020April 2, 2020

Where to focus first This is a question I get often. Most local businesses have no idea where to focus first when it comes to optimizing or fixing their ads. They spend their time worrying about tweaking and optimizing the wrong things and never are able to focus and establish why things are or are…

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How Do I Create an Online Quiz for My Business?
Content | Facebook Ads | Home Improvement Advertising | Social Media

How Do I Create an Online Quiz for My Business?

Byalliebloyd February 24, 2019February 24, 2019

Quizzes are one of the best ways that home improvement or remodeling businesses can grow their email lists, engage their audience, and add a little fun to their social media or web assets! A quiz will allow to do 2 things: Allow your audience to self identify as a potential customer by simply taking the…

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How To Choose The Right Facebook Ad Objective
Facebook Ads | Social Media

How To Choose The Right Facebook Ad Objective

Byalliebloyd February 9, 2019February 9, 2019

CHOOSING THE RIGHT FACEBOOK AD OBJECTIVE Hi guys Allie Boyd here, and if you’re watching this video I can only assume it’s because you want to understand Facebook ad objectives.  Facebook ad objectives are the first step in creating your Facebook Ads, so you really need to understand the differences, when you would want to…

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  • About
  • Local Marketing Options
    • Done-For-You Agency Services
    • Local Marketing Mastery Group Program
    • Remodeling Event Accelerator – Seminars for Remodelers
    • Local Marketing Course
    • Social For Local Membership Site
  • Freebies
    • FREE 5-Day Challenge
    • Two Comma Club Strategy PDF
    • Facebook Ads Ultimate Jumpstart Pack
    • QUIZ: Is your Local Business Ready For Digital Marketing?
    • Listen To My Perpetual Traffic Episode!
  • Marketing Ink Podcast
  • Blog
  • Contact