How Do I Create an Online Quiz for My Business?

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Quizzes are one of the best ways that home improvement or remodeling businesses can grow their email lists, engage their audience, and add a little fun to their social media or web assets!

A quiz will allow to do 2 things:

  1. Allow your audience to self identify as a potential customer by simply taking the quiz
  2. Allow you to diagnose and prescribe a solution for your prospects problem on a personal level.

Both of these help your online marketing efforts substantially.

The question I often get asked is, HOW would I go about writing a quiz? It seems complicated and time consuming. Is it really that difficult?

The answer is NO! It’s not that hard if you have a plan going in. Quizzes are hugely beneficial, but if done the wrong way, you’ll waste your time, so I’ll cover the 6 easy steps you can take to create an engaging quiz in no time at all!


How To Create A Quiz

Step 1: Deciding on your topic

This is the single most important step in the quiz creation process. A quiz won’t help your online marketing efforts if no one wants to take it. There are three types of quizzes that perform the best:

  1. The “Killer” Quiz – What’s your downfall, what’s your worst quality, etc.
  2. The Graded Quiz – Ex: How Good of a DIYer are you? Get your score!
  3. The Identity Quiz – What’s your bathroom design style, what HGTV personality are you?

Putting your quiz in one of those 3 categories is usually a good idea. These have been proven to be the most clicked on and most popular.

Then, you want to decide what what product or service your quiz will be about. I would always choose the option with the highest potential, highest interest and/or highest margin. You want to sell people something via your quiz. You want to make it as easy as possible to do that.

If you’re a kitchen remodeler, you could do it about kitchen remodeling as a whole, or about kitchen cabinets specifically. The choice is yours. You can always create more over time, so no pressure!

The final step in picking your topic is to make a list of your customers most asked questions. Try and find a question that you could “answer” or address with your quiz.


Step 2: Picking your platform


The second step is which quiz maker will you use for your online quizzes. I have two favorites:

  1. InteractQuiz
  2. Thrive Quiz Builder

Both of these quiz building tools are easy to use and will give you a great end result. Creating a quiz can be easy, you just need the right tool to start you off on the right foot.


Step 3: Creating Your Offers


Your quiz needs to be designed to SELL YOUR PRODUCTS AND SERVICES! Do not forget this. So the question is, what can you offer your your audience related to your quiz topic. Now, don’t forget, your product or service is NOT your offer (see my last blog if you need to read up on this!).

For instance, if you’re doing a quiz on kitchen remodeling,  you could have a loss leader: Free sink base cabinet, you could have a gated content offer: A step by step kitchen remodeling video series, kitchen remodeling webinar or live event, or a product preview offer such as free kitchen design or a free estimate. Map these out first.


Step 4: Crafting Your Outcomes


Now that you know what you want to offer your audience, you need to create your outcomes. You do this before ever deciding on your questions.

If we’re using the offers above:

  1. Kitchen remodeling video series
  2. Free Sink Base Cabinet
  3. Free Kitchen Design or Installation Quote

What types of outcomes could we create to fit within these offers?

If your quiz is a scored quiz on Kitchen Remodeling DIY skills “Are you Ready For a DIY kitchen remodel? Get Your Readiness Score Here!”, then, you need to build levels of readiness as your outcomes.

  1. “You’re READY to take on a DIY Kitchen Remodel!” This could be an offer for a free sink base cabinet. Because they can install the products themselves, they just need to buy the products. People never just need 1 sink base cabinet. It needs to match the rest of your cabinets, so getting this free sink base can lead to an entire cabinet and/or countertop purchase. This offer will vary depending on if you sell products or just install, but you get the idea.
  2. “You’re not quite ready for a DIY remodel, you need some more info!” This offer would be your event, webinar or training series. This could get you an email subscriber to continue to market to, or build a strong trust and connection so that they use your products or services.
  3. “You’re not a good fit for a DIY Remodel” This could be free design services or install quote. They are NOT a good fit to do it themselves, so an obvious next step is for you to do it for them!

See how that works?

Step 5: Building Your Questions

Now that you have your offers and your outcomes, you need to build questions that will address each of the outcomes. I suggest that for people just starting out, you have the same number of answer options per answer question as you do outcomes, so for this example, 3 options.

Then, you need to lump your topic into “buckets”. Anything that you find important in this topic or category should be included.

Examples of “Buckets” for DIY Kitchen Remodeling:

  1. Power Tools
  2. Design and Layout
  3. Project Management
  4. Budgeting
  5. Working with Pros such as electric and plumbing
  6. Knowledge of Building Codes

You can break a few of them down into one or two sub categories if you feel it will have a big impact on determining the outcome. A good quiz is usually 8-15 questions max. You don’t want it to be too long or short, just enough to give you the outcome that is most accurate.

Example Question:

How much experience do you have with power tools?

A. I have a lot of experience – TIED TO OUTCOME 1 – YOU’RE READY!

B. I’ve used them, but I don’t feel 100% Comfortable – TIED TO OUTCOME 2, NOT QUITE READY

C. I’ve never really used them – TIED TO OUTCOME C – NOT A GOOD FIT FOR DIY

It’s that easy.

Step 6: Mapping

Now, it’s time to map your questions to your outcomes. You can do this within your quiz maker tool. Each tool will do this slightly differently, but overall its an easy process.

Your next steps

You’ve successfully found out how to create online quizzes for your home improvement business! Trust me, this could do wonders for your audience and lead generation efforts. Now, the only thing you need to worry about is…

How do you get people to your quiz?

The best ways to do this are through social media marketing and SEO. If you’re experienced in these areas, then you’re all set!

If you’d like to talk to someone who’s experienced in marketing for home improvement and remodeling businesses, I’d love to help drive traffic to your website, your quiz, and generate new leads for your business! Visit alliebloydmedia.com to learn more about how I can help!

Creating Entry Point Offers For Home Improvement Businesses

Offers for Home Improvement businesses

Today, we’ll discuss creating marketing offers for home improvement businesses. An issue I see with many home improvement retailers, dealers or businesses is the lack of creating entry point offers for their clients. This makes it very difficult to gain traction with social media or online marketing.

Do you know the difference between your product or service and your offer? Most businesses don’t. They think “I’ll promote what I sell, that’s what I offer.” Yet that’s completely off base, and an ineffective way to market your business in the online world.

What is an offer?

Your product or service is what your business creates or provides. So for you, it would be your remodeling services or your kitchen cabinets, countertops, or tile, for example.

Your offer is the way that you package it.

One of the most overlooked type of offers is the entry point offer. Many businesses go straight from the “introduction” (awareness) to “asking for a major commitment” (a big sale), and that’s not how human relationships work. You need to build familiarity and trust.

Your audience needs to know more about you, what you do, and feel confident in what you’re selling. They need to be able to take the relationship at a pace that makes sense.

So how do you do that in your online or offline marketing?

With the 3️⃣ key entry point offers! The main types of offers are:

➕Gated content
➕Loss leaders
➕Product previews

What does that REALLY mean to you? Lets look at some examples.

Gated Content Offers for Home Improvement Businesses

Gated Content offers are ways to get the initial relationship started with typically free content. Gated means that you’re asking for their basic info, such as name and email, in return for content that they would need or want.

Many home improvement businesses see this as a strategy that only “online businesses” would employ, but its for all types of businesses. The strategy behind gated content is to identify what the consumer is interested in, deliver content that builds trust, and to follow it up with quality emails related to that topic, and how you can help.

In some forms of online advertising, you don’t need to collect contact info, such as with a blog. But it only works well if you’re retargeting with advertising to that customer based on the content they read. If that’s the last communication you have with them, it won’t work so well.

Examples of Gated Content:

  • Templates
  • Lists or Checklists
  • Buyers Guides
  • E-books
  • White Papers
  • Blogs (with retargeting, such as facebook ads)
  • Gated Promotions

So how does that translate to home improvement businesses or retailers?

  • Kitchen Design Templates
  • Bathroom Remodel Checklist
  • List of all tools and materials you’ll need for a bathroom remodel
  • Kitchen Countertop Buyers Guide
  • Your Guide To Windows E-book
  • The top 10 bathroom styles of the year blog
  • Remodeling Budget Guide
  • A coupon after you enter your email
  • A contest you sign up for via email
  • A sale that you can only shop after entering your email

home improvement marketing

It’s easy to create quality content for your audience. They’ll get a feel for what you do, who you are, and why you’re a great choice for their needs!

If you’re looking for great content ideas, click here to get 261 Home Improvement Blog Topics for FREE! 

Loss Leader Offers for Home Improvement Businesses

What is a loss leader? If you’re in retail, you’ve probably heard this term before. A loss leader is an item that you offer basically at cost (or for free) that will bring customers in, in the hopes of them buying more.

Great loss leaders are useful, but incomplete. It needs to have full value as a stand alone service or offer, but allows you to try and upsell in a very natural way.

Examples of Loss Leaders:

  • Free gutter cleaning for a roofing company
  • Free design for a retailer or kitchen/bath remodeler
  • Free cabinet demo for a kitchen remodeler
  • Free flooring demo for a flooring installation company
  • Free Measures
  • Free Fertilization for Lawncare Companies
  • First mow for free for Lawncare companies
  • Free checkup for an HVAC company
  • Free tile trowel for tile store

I say free, but you could charge a small fee for any of these and still consider it a loss leader. You just want the price to be low enough that its a no-brainer for the customer. You know if they need these services, then they can use the other products or services that you offer. Once you’re working with the customer, it’s an ideal way to ask what else you can help them with. You DO NOT want to require a purchase for this. It needs to be a completely stand alone offer that SHOULD lead to about 80% of customers taking the offer you want them to purchase.

Product Previews for Home Improvement Businesses

A product preview is a way to give clients a taste of what you do. This is typically for a more serious prospect, as there is no perceived value if they don’t intent to buy.

Examples of product preview offers for home improvement businesses:

  • Design Consultation
  • Free estimate or quote
  • Product demonstration

Conclusion:

There are several ways to create entry point offers for home improvement businesses. You just need to see it as a necessary part of your marketing. Odds are, you probably have a product preview offer, but I would strongly encourage you to come up with at least 2 more from gated content and loss leader categories. These are for people lower in the buying funnel, meaning there are a lot more of them out there. This will allow you to snag a larger portion of the market than you’ve previously been able to convert.

I hope this has been helpful! If you have any other questions on offers, online marketing, or marketing your home improvement business, please let me know! I’d love to work with you.

By: Allie Bloyd

Home Improvement Advertising: Educate Audiences to Drive Sales

home improvement advertising

I’ve spent many years in home improvement advertising, and there is one underlying strategy that has worked time and time again. This strategy generates consistent high value remodeling leads and sales.

The strategy I’m talking about is Education Based Marketing. Education can be used in virtually any advertising medium to help increase brand awareness, lead generation and ultimately drive sales.

I have used these exact strategies to generate 300% web traffic increases, fill up live events, generate high dollar kitchen & bath appointments every day on autopilot, and drive 7 figures in sales.

 

Why does Education Based Marketing Matter for Home Improvement Advertising?

 

For those of you who don’t know, what is education based marketing? Education based marketing is using informational content to build trust with consumers. People do business with those that they know, like and trust. This type of content can create those bonds, even if you’ve never met. You can establish yourself as a credible expert that is worthy of their time, money and loyalty.

This is so important for home improvement or home service businesses for several reasons.

  1. Typically this is a large investment. They need to feel confident in order to give you this amount of money.
  2. The industry can have a reputation of “disappearing contractors” taking money and running. You need to establish trust.
  3. You’ll most likely be in this person’s home. Again, trust.
  4. You are dealing with their most valuable asset; their home. If you don’t do a great job, they could lose money, or even be subject to injury.
  5. Competition is fierce. Big box retailers are growing at rapid rates and independent retailers and dealers are popping up left and right. You need to be able to stand out.
  6. Some products are becoming commodities. The right education can show the difference in products or services in order to establish it as better, and not available anywhere else.

There are 4 Key ways that I’ve used Education Based Marketing to drive a high number of leads and sales for my clients in their home improvement advertising plans.

 

Ways to Use Education In Home Improvement Advertising

 

Below are the four different ways that I’ve seen massive success using education in my content marketing. You can use all 4, or just one. The choice is up to you, but the more places that you can make this education available to your clients or audience, the better.

  1. Educational Videos
  2. Lead Magnets
  3. Blog Content
  4. Facebook Messenger

Let’s explore each one of these formats and the best ways to use them in your online (or offline) home improvement advertising.

Educational Video

I’ve used video with my clients with great success on platforms like youtube, Instagram, facebook, in sales funnels and on their website.

Videos do a few things. First, they allow you to build rapport in a way that you can’t in any other medium. You can show people your enthusiasm, your effortless knowledge and your passion for your products or services.

 

home improvement advertising video

 

No matter how you feel you look on camera, this is an important skill to work on, as the world is moving more towards video every day. For example, I did this blog in a video form on Instagram and Linkedin. Now, I’m writing it in blog form for those who prefer to read. You want to capture all the ways that people like to consume media.

Depending on your specific business, the topics will change, but here are some quick video ideas:

  • Design Inspired – 10 products to get the Fixer Upper look in your home!
  • Product Related – How Luxury Vinyl is Made & Why It’s Important
  • Installation Related – The Dangers of DIY Cabinet Installation told by a Pro
  • Project Related – The top 10 mistakes that 90% of Homeowners make in a kitchen remodel.
  • Industry Related – The renovation projects that are increasing home value in today’s market
  • Comparisons: Engineered Hardwood vs. Solid Hardwood – What’s the difference?

I could literally go on for years with topics, because there is so much to choose from! You can do video in a few different ways as well.

Video Formats

  1. You on camera
  2. Voice over with animation
  3. Whiteboard explainer video
  4. Stock videography with text
  5. Stock videography with voiceover
  6. Slideshow images
  7. Interview Style
  8. Text on screen, Video Sales Letter Style

No matter what you decide to do in terms of format, you NEED to be investing either time or money into video. Most home improvement businesses I work with think they need someone in house to do this, but we outsource dozens of videos for our clients. So you have options.

 

 

Lead Magnets

Lead magnets are pieces of content designed to generate leads, some “hot” and some “lukewarm” depending on the type of content and who you’re sending it to. You’re trading this content for an email address and name. You’re getting them into your “ecosystem” so that they can get to know you better and will ultimately buy from you.

Lead magnets are very powerful in home improvement advertising because it allows you to identify what someone is interested in and then market those products or services to them.

Examples of home improvement lead magnets include:

  • Complete Guide to Windows Ebook
  • 10 Kitchen Designs and The Products You Need to Create Them
  • Kitchen Remodel Checklist
  • Flooring Comparison Guide
  • Bathroom Vanity Buyers Guide
  • Countertop Installation Checklist
  • What’s your bathroom style quiz
  • Find your perfect flooring quiz
  • Are you capable of a DIY renovation? quiz

Again, the list goes on. What do customers ask the most questions about? Make a guide for it and offer it up for free in your ads and on your website to drive high level level leads.

Blogging

It’s crucial that you include blogging into your home improvement advertising strategy. If you want to increase your website traffic organically over time, this is THE way to do it. Not only that, you would want to create the content anyway for emails, lead magnets, videos, etc., so why not add it to your site and reap the benefits?

 

blogging home improvement

 

I can’t tell you how strong blog content is for home improvement companies. People are actively seeking this information online. You just need to provide it to them. In the right format of course. The key to blogging is being strategic about keywords, being consistent, and setting up the blogs themselves to actually drive conversions and turn visitors into appointments.

 

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The blog topics are endless. Just get my free guide and your content creation will become a breeze. Switch it up of course, because you want your keywords to fit with what your market is searching for.

Facebook Messenger

Finally, we get to Facebook Messenger. Many of you may not be familiar with this. If that’s the case, that’s a blog for another day, as I could go on about the power and ability of messenger to reach your ideal customer.

In a nutshell, this is marketing through Facebook messenger instead of using something like email. However, I choose to use them both. I don’t discriminate! There are very specific rules for getting “Messenger Subscribers”, but once you do, you can educate them in so many fun ways!

Messenger has up to 5x the open rates of email and up to 10x the click through rates of email. Subscribers will actually respond to you and you can get honest feedback like never before.

I’ve had ENORMOUS success generating leads directly through messenger in a conversation format (that is automated).

I have set up educational sequences that trigger based on specific actions that educate, showcase fun before and afters, serve up videos, and then drive the subscriber to make the appointment.

 

Let’s Wrap It Up

 

I know it’s a lot to take in, (and that’s not even all of it!) but it’s extremely important that you integrate education based marketing into your home improvement advertising plan if you want to see a huge ROI from online advertising.

For some businesses it feels overwhelming. How are they ever going to do all of this? Well, that’s where Allie Bloyd Media comes into play. I am an expert in the home improvement and renovation fields. I am educated in a way that allows me to create this content for you, which means no more scratching your head for ideas, or trying to delegate and oversee.

My business actually focuses on providing EVERY ASPECT OF YOUR MARKETING that you need. We can handle it all. You don’t have to manage the day to day, we know what needs to be done, and we do it.

I’d love to talk to you about your home improvement advertising needs and would be happy to answer any questions you might have.

If you’re ready to dive in yourself, then go for it! The best way to learn and improve is to simple try. And keep trying. Good luck!

 

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