We have talked about the right offer in the first part of this blog. Today. We will talk about two more offers that can help you with marketing for your local business. Free or Discounted Introductory Offer An example would be a laundry delivery service that I’m working with. They need a good offer. Clean laundry is something that people
There is one question all local business should ask before starting to run paid ads on Facebook, Instagram or any other platform: What are your goals? Your goals are very important to establish early on. Is your goal to drive leads? Do you want to get purchases? Is it foot traffic? Would you go for brand awareness? You also want
I want you to think about omnipresence in marketing if you’re a local business looking to make an impact. This doesn’t mean you have to be everywhere. But it does mean that you need to be hitting people from a variety of angles. You may have a larger marketing budget and you’re doing TV advertising or radio advertising or trade
This year, I was blessed enough to be able to attend Funnel Hacker Live, one of the country’s biggest and most exciting marketing conferences for online marketers & business owners. To sweeten the pot, I decided to go down a day early to to attend a 15 hour Mastermind hosted by 3 of the industry’s top marketers & entrepreneurs. It.
Today, we’ll discuss creating marketing offers for home improvement businesses. An issue I see with many home improvement retailers, dealers or businesses is the lack of creating entry point offers for their clients. This makes it very difficult to gain traction with social media or online marketing. Do you know the difference between your product or service and your offer?
In today’s blog, I’m going to discuss quizzes for lead generation, and specifically Interact Quiz! Quizzes are THE number one lead magnet type at the moment. They engage your audience, provide a fun activity for them, provide value, give you some really valuable information about your prospect if done correctly, AND generate mass amounts of leads! There are many quiz
We’re more than halfway through 2017 and marketers already are looking ahead to 2018 to determine the New Year’s direction for their digital marketing campaigns. Many are wondering if they should stay the course they charted in 2017 or make changes. Here are six developing digital marketing trends to consider, both for the rest of the year and beyond. Personalized
Executing With Excellence After my last article on social media tips for beginners, I thought we could step a bit deeper into the depths of the social media ocean and come up with a few pearls of wisdom. Some of these tips can be executed right away, but others will take time and you’ll need to build upon your skills
The world of marketing has shifted over the last decade, as I know all of you are aware. What you were doing 10-15 years ago is likely not as effective as it once was. Digital is taking over the world, with social media the reigning king. While some may think that social media is just for teenagers, others may be