Tag: holdout test

12
Aug

Facebook Experiment: A Tool In Testing Facebook Ads

Q: A lot of our audience members are navigating Facebook ads for the first time. Can you please do a top-level walkthrough of each of the elements found in the new Experiments section — What are the tests it replaces or combines? What information do they provide? Why is that useful? A: THEY DO NOT APPLY TO PAST CAMPAIGNS OR

Read more