Tag: hot traffic

13
May

Understanding Traffic Temperatures in Local Business Marketing

In digital marketing, there are three levels of traffic, which we call traffic temperatures. This refers to the level of familiarity that they have with you and your business. Because of this, they need to be spoken to in a way that reflects that. There are different audiences and goals for each temperature, which will guide your advertising as a

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26
Mar

Local Business Ad Strategies: Leveraging Buying Cycles and Awareness Levels

As a local business, your ad strategy won’t be successful (or nearly as successful) if you’re not using the length of the buying cycle and awareness levels to build your ad strategy. This is what I use to craft the types of ads that we would be shown to a local audience for any industry or any market. The most

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