Tag: local businesses


How To Set Clear Goals when Marketing Your Local Business

There is one question all local business should ask before starting to run paid ads on Facebook, Instagram or any other platform: What are your goals? Your goals are very important to establish early on. Is your goal to drive leads? Do you want to get purchases? Is it foot traffic? Would you go for brand awareness? You also want

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Local Business Ad Strategies: Leveraging Buying Cycles and Awareness Levels

As a local business, your ad strategy won’t be successful (or nearly as successful) if you’re not using the length of the buying cycle and awareness levels to build your ad strategy. This is what I use to craft the types of ads that we would be shown to a local audience for any industry or any market. The most

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