There’s really a variety of reasons why it is difficult for local business marketing to make a profit on social platforms. The biggest thing that I’ve seen over the last eight years in my work with local businesses is, “number one they have a more limited budget. Even the larger local companies tend to just…
We’re more than halfway through 2017 and marketers already are looking ahead to 2018 to determine the New Year’s direction for their digital marketing campaigns. Many are wondering if they should stay the course they charted in 2017 or make changes. Here are six developing digital marketing trends to consider, both for the rest of…
Executing With Excellence After my last article on social media tips for beginners, I thought we could step a bit deeper into the depths of the social media ocean and come up with a few pearls of wisdom. Some of these tips can be executed right away, but others will take time and you’ll need…
The world of marketing has shifted over the last decade, as I know all of you are aware. What you were doing 10-15 years ago is likely not as effective as it once was. Digital is taking over the world, with social media the reigning king. While some may think that social media is just…
